Digital Marketing

Search Engine Optimization (SEO)

Become an SEO Expert. Master search engine optimization tools and strategies

About this Course

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Offered by

UCDAVIS

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Syllabus - What you will learn from this course

Course 1

13 hours to complete

Introduction to Google SEO
Course 2

29 hours to complete

Google SEO Fundamentals
Course 3

13 hours to complete

Optimizing a Website for Google Search
Course 4

17 hours to complete

Advanced Content and Social Tactics to Optimize SEO
Course 5

47 hours to complete

Google SEO Capstone Project
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PKR 2500.00

Learner Career Outcomes

Learners income outcome Get incremental income of Rs. 23,000 in monthly

certificate
Shareable Certificate

Earn a Certificate upon completion

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100% online courses

Start instantly and learn at your own schedule.

schedule
Flexible Schedule

Set and maintain flexible deadlines.

Level
Beginner Level

No prior experience required.

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Language

English

fee
Course fee

PKR 2500/-

Our Students Reviews

What Students Say About PSDF

Wahab Mehmood
4.9

I am a proud PSDF graduate of the mobile app development course and currently working at a leading software house. I am happy where my career is headed and glad that I took the opportunity of enrolling with PSDF.

Rabia Naseer
4.9

Prior to the training I was a tutor, and the monthly income I had was not enough for my expenses. After graduating from PSDF course I am now earning Rs. 15,000 to 20,000 per month.

Usman Haider
4.8

I got enrolled in the free course by PSDF and was taught the basics of customer dealing and now earn Rs. 20,000/month. I would highly recommend all job seekers to enroll in PSDF courses for a brighter future.

Maria Munir
4.9

I started at the stage where I did not have any understanding of makeup, with PSDF I was able to learn makeup techniques and eventually set up a salon at home and now earn close to Rs. 30,000 to 35,000/month.

Hooria Batool
4.9

The course was very informative. It really encouraged me a great deal in understanding the digital marketing. Moreover, assignments were an extraordinary fun! Thank you so much!

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